As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.Ī gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more. In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. Moss goes on to show how the processed food industry - including major companies like Nestle, Mars, and Kellogg's - has not only tried to hide the addictiveness of food but to actually exploit it. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products and ways to exploit our evolutionary preference for fast, ready-to-eat foods. In Hooked, Moss uses the latest research on food addiction since the publication of Salt Sugar Fat to explore the science of addiction and uncover what the.

They have nearly endless resources in knowing our vulnerabilities. sort by Note: these are all the books on Goodreads for this author. Moss uses the latest research on addiction to uncover the shocking ways that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Enticement is the calculated business of those who make and sell processed food. shelved 221 times Showing 26 distinct works.But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food. Popular Crime & Action Series Expand submenuĮveryone knows how hard it can be to maintain a healthy diet.

Books by michael moss